Extra Mind PR

Based in Tel Aviv-Yafo, Extra Mind PR works within Israel's technology and innovation ecosystem, established in 2011. Its client base includes multinational tech companies opening R&D centers in Tel Aviv, start-ups and entrepreneurs in sectors such as cyber, AI, biotech, digital health and fintech, as well as venture capital firms and innovation hubs seeking to connect with founders. The agency also works directly with CEOs, CMOs and HR managers on employer branding, helping companies present their offering to potential talent. The agency's service menu spans public relations, branding, graphic design, social media marketing, video production, web design and web development, positioned as a one-stop-shop covering PR, branding and marketing needs. Its work includes traditional PR and thought leadership campaigns, storytelling, and creative social media management, all designed to align communication and marketing activities with a unified strategy. For multinational companies entering the Israeli market, the agency focuses on local media outreach and hiring announcements. For VCs and accelerators, it builds marketing strategies intended to generate deal flow with founders. Employer branding work centers on shaping how a company is perceived by prospective employees, including its public reputation on platforms where candidates research employers. The agency describes an approach based on understanding a client's business, market and competition before developing a strategy, and states it assesses fit with prospective clients before beginning a working relationship.