Fade Digital

Founded in 2016 and based in Toronto, Fade Digital is a small team (1-10 people) working with businesses across sectors such as optometry, chiropractic care, dentistry, law, real estate, med spas, physiotherapy, accounting, and home services. The agency positions its work around visibility in both traditional search engines and AI-driven answer engines such as ChatGPT, Google AI Overviews, and Perplexity, framing this as an extension of standard SEO for businesses whose competitors already appear in AI-generated responses. Its service offering spans Search Engine Optimization, Digital Strategy, Pay Per Click, Social Media Marketing, Content Marketing, Media Planning & Buying, Conversion Optimization, and Email Marketing, organized internally under categories such as Core Architecture, Performance/Paid Client Acquisition, Local Dominance, Assets/Content & Authority, and Website & Conversion. For specific industries, it runs dedicated GEO (generative engine optimization) programs alongside broader full-stack marketing packages for healthcare, dental and clinic practices, legal firms, and real estate businesses. The agency also publishes playbooks covering topics like AI visibility tracking, AI prompting, combining Google Ads with Claude, Claude-assisted design, and a Claude SEO agent, reflecting a focus on integrating AI tools into search and marketing workflows. Prospective clients are offered a free AI audit and an initial consultation call to assess project fit before engagement.