FallingBrick

FallingBrick is a freelance web design and development practice run by Tom, based in London and working with clients across the UK. The site describes work with startups and established brands looking to launch or rebuild their online presence, with a focus on direct, one-to-one client relationships rather than a larger agency team structure — Tom handles ideas, design, build and launch personally, without junior designers or outsourced developers involved. Services cover web design, WordPress development, e-commerce development, SEO and ongoing website maintenance, offered individually or as monthly packages. E-commerce work is built using WooCommerce, Shopify or Magento depending on the scale of the business. Design work is mobile-first, reflecting the stated priority of building for touchscreen use rather than desktop-first layouts. SEO is described as centred on content that answers real search queries, technical clean-ups, and local SEO for "near me" searches, rather than keyword stuffing. Maintenance covers security updates, speed optimisation with a stated load-time target, and emergency fixes. Typical project turnaround is given as three to four weeks. The practice has operated since 1999, giving it experience across earlier web technologies including Flash-era design through to current mobile-first and search-engine-driven practices.