Fanatics

Based in India, Fanatics operates as a small team built around four defined roles — Strategy, Vision, Intelligence and Execution — described on its site as "The Strategist," "The Visionary," "The Intelligence" and "The Builder." The agency positions itself as an "Idea Discovery Platform" rather than a conventional agency, working with brands across sectors including banking, steel manufacturing, sports broadcasting and automotive parts. Past project examples cited include work for ICICI Bank, JSW Steel, Star Sports and Mahindra Genuine Parts, spanning campaigns from 2013 to 2019. The stated method centres on identifying a single, clearly worded idea for a brand rather than producing lengthy strategy documents; the site explicitly rejects the "hundred-page deck" approach in favour of ideas described as "small, specific and shippable." Work is developed through the four internal roles arguing and converging on one concept, moving from problem definition (Strategy) through concept (Vision), supporting signal or evidence (Intelligence), to a workable execution path (Builder). Named campaign outputs referenced include "The Magic Pencil Project," "Will Of Steel," "#ZorLagao" and "Live Genuine," each built around a single reframed idea rather than a broad communications plan. Alongside this idea-development process, the agency lists Search Engine Organization and other digital marketing as declared service areas, though the website material itself focuses primarily on brand-idea discovery and campaign concepting rather than detailing specific SEO techniques.