Fannit

Fannit works with home service contractors — roofers, HVAC companies, plumbers, electricians, landscapers, and related trades such as window and door installers, remodelers, and pest control businesses. Based in Seattle, Washington, the agency serves contractor businesses across the United States, including single-location operators and multi-location or franchise contractor systems. Founded in 2010, the team of 11-50 people positions itself as built by and for people with trades backgrounds, with its founder citing a family rockery business as the origin of its focus on the sector. The agency's declared service is search engine optimization, delivered alongside Google Local Services Ads (LSA), pay-per-click advertising, and website development, aimed at increasing local search visibility and generating inbound leads. Fannit states that leads generated for a client are not shared with competitors, distinguishing its approach from third-party lead-vendor models. Client engagement includes a free strategy call limited to a small number of new business slots per month, followed by assignment of a dedicated strategist and reporting intended to present campaign performance in plain-language terms rather than technical jargon. The agency describes limiting the number of clients it takes on in order to maintain closer working relationships, and organizes its marketing approach around industry-specific pages for trades such as roofing, HVAC, landscaping, and window and door services, each tied to local search and lead-generation tactics for that trade.