Fat Frog Media

Based in Dublin 11, Fat Frog Media is a small team (1-10 people) working with local and small businesses worldwide, with a particular focus on fitness, wellness, and service-based operators. The agency positions itself around search visibility in both traditional Google results and AI-driven search tools such as ChatGPT and AI Overviews, aiming to make search and AI recommendations work together as customer acquisition channels rather than treating them separately. Services are organised into three areas. The SEO offer covers technical audits and fixes, keyword and content strategy, local SEO and Google Business Profile optimisation, link building, digital PR, and EEAT authority building, delivered through a stated 14-day launch process. The AI Search Visibility (GEO) service focuses on structured data and entity optimisation, AI citation tracking, and a "Content Multiplier" method that repurposes one piece of content, such as a podcast episode, into more than 20 additional assets. A separate Marketing Automation service builds lead qualification and booking agents, automated customer support, and workflows using Zapier and n8n to handle enquiries after traffic arrives. The stated engagement process runs through a free SEO and AI visibility audit, a 90-day roadmap covering SEO, AI visibility, and content tailored to the client's niche and budget, followed by execution with ongoing tracking of rankings and leads.