FeedbackWrench Web Design, SEO & Advertising

Based in Lakeville, Minnesota, FeedbackWrench works with small business owners and entrepreneurs across industries such as accounting and bookkeeping, remodeling, landscaping, and masonry contracting. The agency was founded by Rob Satrom, who previously started Nuance Financial Tax & Accounting before launching FeedbackWrench to offer a broader range of services to small business clients. Since building out its team of designers, copywriters, and project managers from 2018 onward, the agency has focused on helping business owners generate sales through their websites and marketing channels, positioning the web as a functional part of a client's sales process rather than a standalone project. The agency's declared services include web design and development, search engine optimization, pay-per-click advertising, marketing strategy, and video production, with website messaging built around the StoryBrand framework. Its process includes strategy work, CRM integration for client industries such as tax and accounting firms, and portfolio examples organized by industry vertical. FeedbackWrench also produces educational content, including an accountant-focused course, workshops, book summaries, and a podcast, alongside case studies and design inspiration resources published through its website. Client engagement begins with a consultation call, and the agency maintains a small in-house team handling design, copywriting, and project management for its client base.