Felicity Jane Digital

Felicity Jane Digital works with law firms across South East Queensland, based in Mountain Creek, focusing exclusively on legal search marketing rather than general SEO. The agency positions its work around the specifics of legal search behaviour: a family lawyer and a criminal defence solicitor draw different clients at different decision points, and campaigns are built around practice area, geography and the queries prospective clients actually use. The team size is small (1-10), and the agency was founded in 2014. Services include SEO, AEO and GEO-oriented search visibility work, aimed at how firms appear across organic results and AI-generated answers to legal queries. Local SEO covers Google Business Profile, Maps positioning, review management and directory presence, treated as one connected system rather than separate accounts. Paid search (Google Ads) campaigns are built to reflect Queensland-specific advertising obligations, including QLS advertising guidelines, covering ad copy, landing pages and campaign structure. Website design and build services cover new builds and redesigns structured around practice-area organisation, technical performance and schema markup intended to support both search engines and AI platforms. The agency also offers a scoped SEO & Visibility Audit assessing six surfaces — organic search, local search, paid search, website structure, AI citation readiness and entity signals — to identify where a firm's search presence is underperforming and why.