Figrative Digital

Figrative Digital operates out of Okhla Industrial Estate and describes itself as an SEO services company based in Delhi, India, despite being listed with a United Kingdom location. The agency works with a small team and positions itself for B2B companies, SaaS businesses, professional services firms (such as lawyers and financial advisors), and news and media websites, focusing on organic search as a marketing channel rather than one-off keyword planning. The agency's stated approach centres on four elements it refers to as "Query Multiverse," "Content Kaleidoscope," "Algo Efficiency," and "Tactics Toolbox" — respectively covering how customers search at different stages of their decision journey, how website content should be structured to match search intent, whether a site follows current search engine algorithm practices, and which specific activities should be executed to reach audiences across channels. Declared services include full SEO service, SEO consulting, competitor audits, and technical audits, alongside content marketing, conversion optimization, and digital strategy. Work is described as starting with a website audit and competitor evaluation, followed by content architecture planning. The agency also distinguishes between search channels relevant to different client types, including regular search, local search, Google Discover, and Google News, tailoring channel focus to the client's industry and stage in the customer decision funnel.