Fine Point

Based in Anchorage, Alaska, Fine Point is a small marketing agency that works exclusively with cosmetic dentists, focusing specifically on veneer marketing rather than general dental marketing. Its stated premise is that veneer patients are predominantly affluent women aged 35-55 who purchase for cosmetic reasons and have difficulty differentiating between practices, which shapes the agency's approach to positioning individual dentists as veneer specialists in their local market. The agency has worked with cosmetic dentists in various parts of the country, including Miami Beach and Seattle. Fine Point's service model centers on lead generation and nurturing through phone calls, automated texts, and emails to build rapport with prospective patients. It builds customized landing pages that present dentists as "Expert Veneers Dentists," featuring case studies, before/after photos, and patient reviews. A "Veneer Estimator" tool is used to qualify leads by exchanging a personalized cost estimate for contact information, credit details, and stated interest. The agency's CRM integrates with practice management systems so leads can book appointments online, either independently or with agency assistance. Declared service areas include SEO, advertising, social media marketing, pay-per-click, conversion optimization, and other digital marketing, all applied within this cosmetic-dentistry-specific framework aimed at increasing qualified appointment bookings for veneer procedures.