Firefly Strategies, LLC

Based in Santa Fe, New Mexico, this small firm (1-10 people) positions itself as a strategic advisory and marketing practice serving companies, organizations, communities and leaders across industries including commercial development, home-building, design, architecture, engineering, construction, healthcare, and technology. Clients range from corporate and small business to nonprofit organizations. The firm is led by founder and CEO Rubina Cohen, a marketing strategist with a background spanning economic development, transit, design, wellness, and environmental advocacy sectors, who has run the agency for 17 years. Declared capabilities include search engine optimization, graphic design, market research, marketing strategy, email marketing, event marketing, and web design, delivered under broader service categories the agency labels Strategic Advisory, Media, Convenings, Research + Insights, and Workshops. The agency's approach centers on what it calls an Evolutionary Marketing™ framework, developed by Cohen, which draws on regenerative design principles to frame brands as ecosystems and clients as co-creators rather than passive recipients of marketing output. Work is described as grounded in regenerative principles, community engagement, and human-centered communication strategy. Engagements typically begin with an initial consultation, and the firm also runs workshops and convenings as part of its consulting model, alongside more conventional deliverables such as web design, graphic design, and email and event marketing support.