Firestarter SEO

Based in Denver, Colorado, Firestarter SEO is a small team (1-10 people) that has operated since 2009, offering search engine optimization and pay-per-click services to businesses across a range of industries. Its site references work with law firms, medical and healthcare practices, dental offices, financial services, med spas, home services contractors, e-commerce businesses, small businesses, and B2B service companies, indicating a focus on organic and paid search programs tailored to how different buyer types search rather than a single standardized package. The agency's SEO offering spans technical SEO (site speed, Core Web Vitals, crawlability, and architecture), on-site SEO (title tags, meta data, interlinking, and content structure), content creation aimed at building topical authority, schema and structured data implementation for rich results and AI citations, link building described as "quality-first authority campaigns," and local SEO focused on map pack visibility and citations. It also provides audit and discovery work to establish a baseline, plus CRO and monthly reporting. A distinct service line addresses AI-driven search, including a "SOURCE™" framework and AI audits intended to improve how brands are cited by tools such as ChatGPT and Perplexity. On the paid side, Firestarter manages Google Ads search, display, and remarketing campaigns, Local Service Ads, and conversion-optimized landing pages built specifically for paid traffic, alongside PPC performance reporting.