First Place SEO

Operating from London, First Place SEO works with SME clients across the UK, taking on a single business per niche within each geographic area rather than serving multiple competitors in the same market. The agency was founded in 2024 by someone with a background running a multi-million-pound company and holding director roles in sales, marketing, operations and consulting, and this commercial background is presented as shaping how campaigns are prioritised, with attention to enquiry value, service priority, market strength and a business's capacity to handle additional demand. The team is small, and clients deal directly with the specialist carrying out the work rather than being passed to a separate account manager. Services cover SEO, PPC and web design, including a stated focus on AI search optimisation and local SEO. Pricing is set against an agreed scope rather than promised outcomes, reflecting a stated position that no agency can guarantee rankings, timescales or that traffic will convert to revenue. Campaigns are scoped to define what work will be done, how often, and at what cost, with monthly reporting against Search Console and Semrush data reviewed alongside the client. Packages are published for SEO, PPC and web design, with SEO plans starting from £500 per month. Prospective clients are offered an initial no-obligation call, during which the agency states it will disclose if a competitor in the same niche and area is already a client.