Floodgate

Based in Surfers Paradise, Australia, Floodgate Digital is now part of New Wave Digital Marketing, the marketing division of the New Wave Group. The agency positions itself as a website design and local SEO specialist working with local businesses across a wide range of industries, describing experience across more than 300 specific niches. Its team is small, in the 1-10 range, and it markets itself as an Australian-owned digital growth agency focused on generating leads, converting sales and retaining existing customers for its clients. Services described include SEO, Google Ads, social media management, web design, conversion rate optimisation and marketing automation. The stated approach follows a staged process: researching and writing industry-specific content to generate traffic, optimising websites to encourage visitor engagement and contact, advising on conversion strategy tailored to each client and competitive landscape, and using retargeting and remarketing to reach past website visitors with targeted ads across the web. The agency also references building and maintaining an online reputation through follow-up and ongoing customer contact, and describes implementing an omnichannel marketing strategy intended to combine these channels. Website design work is described as producing high-converting sites intended for long-term use. The site also mentions offering a free online presence audit as an entry point for prospective clients.