Focus Ads

Based in Viña del Mar, Focus Ads is a small performance marketing and growth team founded in 2022 that works with e-commerce and retail businesses, B2B service companies, and health and wellness brands in Chile. The agency positions its work around measurable outcomes such as CAC reduction and ROAS improvement, structuring engagements with a shared-risk approach tied to client revenue growth. Its stated model organizes work around four core disciplines plus supporting services for businesses looking to scale sales without eroding margin. The core service offering covers Paid Media across Google, Meta, TikTok, LinkedIn, Pinterest and X Ads; SEO combined with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including technical SEO and schema markup, aimed at visibility in both traditional search and AI-driven engines like ChatGPT, Perplexity and Gemini; Conversion Rate Optimization through A/B experimentation, landing page work and funnel improvements; and Data & Analytics covering attribution, dashboards and CAC/LTV modeling. Complementary services include web and ecommerce development and email marketing. The agency also references internal tools under development, including an AEO engine for AI search visibility, a Google Ads auditor for identifying revenue leaks, and a budget pacing tool for managing spend across multiple accounts. Work is described as following a phased methodology, with published case studies grouped into scaling cases and traction cases, broken down by industry.