Focus Image Pro

Based in Saint-Jean-sur-Richelieu, Canada, Focus Image Pro works with HR technology companies that need to connect with senior HR decision-makers such as CHROs, CPOs, and VPs of People. Rather than broad-based marketing, the agency's stated focus is on getting sales teams into direct, in-person conversations with buyers who match a client's ideal customer profile. Its site reports that more than 1,500 HR leaders have attended its events, with an average attendance rate above 90% and an average pipeline ROI of 12x, and it operates on a one-sponsor-per-event structure. The core offering is built around executive dinners and similar small-format events used to bring HR tech vendors together with vetted prospects. Focus Image Pro offers this in two ways: a "done for you" model, where it manages audience sourcing, outreach, venue selection, facilitation, and post-event follow-up, and a "done with you" model, where the client runs an already-planned event and the agency fills the seats using its own database and outreach team. Attendees are sourced and vetted against a client-defined ICP covering title, seniority, company size, industry, and region. Clients are billed per verified attendee rather than a flat event fee, with the aim of tying spend directly to confirmed attendance and post-event pipeline follow-up. The agency also lists broader marketing capabilities, including search engine optimization, advertising, content marketing, marketing strategy, and social media marketing, alongside its event-focused work.