FOLLOW

Based out of the H Hotel Office Tower on Sheikh Zayed Road in Dubai, FOLLOW also maintains a presence in Sofia, Bulgaria, extending its reach across the Middle East. The agency works as a creative digital advertising partner for startups and small-to-medium businesses, helping them address challenges such as brand awareness, market penetration, new product launches, customer retention and loyalty. With a team of 1-10 people, it positions itself as a consumer-centric, storytelling-driven marketing operation focused on connecting businesses with global talent and cost-effective campaign execution. The agency's service scope covers Search Engine Optimization, Social Media Marketing, Pay Per Click through Google Ads (SEM), Branding, Content Marketing, and website design and development. Its stated approach centers on building digital marketing strategies that combine these channels to reach target audiences at the right place and time, aiming to drive website traffic, increase brand recognition and generate measurable conversions. Within social media specifically, the agency describes managing accounts and producing targeted, curated content intended to raise awareness, drive traffic, convert leads, and build content relevant to a client's customer base. Campaigns are described as designed to support both short-term activity and longer-term business objectives, with an emphasis on ongoing client relationships oriented toward business growth and success.