Formcode

Formcode is a small web design and digital marketing team based in Royal Oak, Michigan, working with businesses across Metro Detroit and beyond. Founded in 2000, the agency has built a portfolio spanning nonprofit, automotive logistics, industrial sales and service, and architecture clients, alongside sectors such as engineering and manufacturing, homebuilding and real estate, legal and medical, sports and fitness, technology and logistics, and interior design and construction. The team is structured around a small group of specialists (1-10 people) who combine strategy, design, development, and post-launch support for small and medium-sized businesses. Formcode's declared service areas include search engine optimization, e-commerce development, web design, web development, conversion optimization, and pay-per-click marketing. Its approach ties website design and development to content and SEO from the outset, aiming to align site structure with how potential clients search for products and services online. The agency describes working across both broad international SEO strategies and targeted local SEO, adjusting site design and development to support search visibility in competitive markets. Beyond design and build, its capability set covers digital strategy and consulting, graphic and logo design, print marketing, mobile and web design, ecommerce, search marketing, web development and integration, and hosting, security, and ongoing post-launch support. Work is organized by industry, with an intake process that segments prospective clients by sector—such as manufacturing, automotive, trucking, or consumer services—before recommending a website strategy.