Forte Marketing

Based in Erie, Pennsylvania, Forte Marketing was launched in 2005 by Shari and Doug, who bring a combined background in brand development, advertising, media buying, graphic design, writing, public relations, market research, digital marketing and event planning. The agency works with businesses in Erie and the surrounding region, with particular focus on dental practices, salons and med-spas, and restaurants and bars, alongside clients in insurance, financial services and senior living. Its stated aim is to build marketing plans tailored to each client's specific goals rather than applying a standardized approach. Services offered include strategic marketing, graphic design, media buying, public relations, direct marketing, social media management, SEM/SEO, event management, email marketing, and ad specialty items, spanning brand identity, website development, radio, TV and video production, and print. Work described includes commercial media buying and year-long visibility strategies for a senior living community, brand look and personality development to build menu awareness and drive location traffic for a restaurant client, brand awareness and lead generation campaigns for an insurance agency, and new patient direct mail pieces for medical practices. Packaging design and digital strategy are also listed among its capabilities. The team size is small, with Shari and Doug handling client work directly across these disciplines.