Foundation Marketing

Based in Dartmouth, Canada, Foundation Marketing works with technology-focused organizations rather than a broad general audience. Its client base spans B2B SaaS, AI companies, martech, cybersecurity, developer tools, and data & analytics businesses, alongside professional services, manufacturing, higher education, and enterprise technology accounts. The agency operates with a small team and positions itself around helping companies be found and cited by AI systems such as ChatGPT, Gemini, Claude, and Perplexity, in addition to traditional search visibility, aiming to convert that visibility into qualified pipeline for its clients. The agency's service set is organized around four areas: growing AI visibility through generative engine optimization, strategy, technical SEO, LLM advertising, and content distribution; building authority via thought leadership, executive visibility, and digital PR; generating pipeline through demand generation, paid media, sales enablement, conversion optimization, and funnel strategy; and measuring results through attribution and analytics, measurement frameworks, and competitive intelligence. Channel-specific work includes organic efforts such as Reddit marketing, social media marketing, YouTube marketing, and executive branding, as well as paid channels covering Google Ads, LLM advertising, Reddit Ads, LinkedIn and Meta Ads, and YouTube Ads. As part of its reporting, the agency describes providing clients with a snapshot of citation share, share of voice, and sentiment across relevant LLMs, comparisons against competitors on priority keywords, and monthly re-measurement against an established baseline.