Fourth Wave Digital

Fourth Wave Digital, based in Australia and operating under the Fourth Wave Hub platform, works with local service businesses such as trades, clinics and agencies that generate enquiries through calls, forms and text messages. The team, sized at 1-10, positions its offering around helping these businesses convert incoming leads into booked jobs and repeat work rather than letting follow-up slip through inboxes and missed calls. The core of the service is a CRM and automation system that pulls enquiries from forms, SMS and missed calls into a single pipeline, with automated follow-up sequences that chase leads until they book or decline. Web design work centres on mobile-first, lead-converting sites built around a client's services and suburb, featuring click-to-call buttons, instant quote forms, local SEO built in, and stated build times of around 14 days. SMS marketing is used for missed-call text-back, two-way messaging from a mobile app, and instant notifications when new leads arrive. A review-generation funnel automatically texts customers once a job is marked complete, directing satisfied customers to Google while intercepting negative feedback before it becomes public, with AI-drafted responses available. Additional automation covers seasonal service reminders, referral offers and win-back campaigns aimed at reactivating past customers, alongside an AI receptionist and voice agent function for handling front-desk enquiries.