Fox and Lee

Based in Melbourne, Fox & Lee is a small digital agency, founded in 2009, working with eCommerce businesses, professional service providers and tradie businesses such as plumbers, builders, electricians, tilers and landscapers. Clients range from online shops needing a refresh to convert better, through to service businesses such as logistics brokers, legal firms and event management companies wanting a credible web presence, as well as trades seeking local visibility. Past projects mentioned include a triathlon coaching provider, a childcare centre, and an online food retailer. The agency's core offering covers custom web design and development, built primarily on WordPress and WooCommerce, aimed at improving traffic, engagement and conversions, and supported by ongoing WordPress care plans. Its SEO work focuses on local search and Google Maps visibility, alongside newer AI-oriented approaches described as AEO and GEO, intended to help sites appear in AI-generated search overviews. Google Ads management is also offered, covering account audits, campaign setup, ongoing management, landing page work and optimisation aimed at return on ad spend. Additional tools referenced on the site include an SEO rank tracker, a Google Business audit tool and a Google Ads grader, which are used to assess a business's current digital performance across speed, SEO, AI visibility and security before recommending fixes.