fragbenny

Founded by brothers Johannes and Benny Windolph, this Bremen-based agency focuses on making brands findable both in traditional search and in AI-generated answers. It positions itself at the intersection of classic SEO and what it calls GEO, GAIO and LLMO — optimization for large language model platforms such as ChatGPT, Gemini, Perplexity, Mistral, Grok and DeepSeek. The team is small, with Benny acting as SEO specialist and Johannes as sales manager, and the agency works with clients across sectors including funeral services and e-commerce trading businesses, among others referenced in client feedback. The agency's approach combines technical SEO groundwork — removing indexation obstacles, structuring pages around search intent, and prioritizing measures by impact — with newer disciplines aimed at visibility inside AI chatbot responses, drawing on experience with entities, structured data, semantic SEO and the Google Knowledge Graph. For e-commerce clients, work centers on category and product pages, using platform experience with Shopware, Shopify and WooCommerce to optimize where revenue is generated, alongside guide content intended to be picked up as a source by both Google and AI systems. Additional listed services include web design, logo design, content marketing and social media marketing. Engagements typically begin with a free strategy call, and the agency also offers a specific SEO/GEO audit to assess a website's current status before recommending prioritized, concrete measures.