Funnel Science

Based in Plano, Texas, Funnel Science operates as a small team (1–10 people) working with businesses that want to track and convert leads across multiple advertising channels rather than rely on standalone campaigns. The agency positions its work around data and lead management, combining marketing execution with sales optimization for clients across sectors, including specific applications built for oil and gas, health care, and finance industries. The agency builds marketing funnels from the ground up, covering website and landing page design, SEO, and advertising across Google (Search, Gmail, Maps, YouTube, Programmatic), Facebook, Instagram, Bing, LinkedIn, Reddit, TikTok, Snapchat, and digital TV. Its core offering is proprietary software that functions as a CRM, tracking phone calls, forms, chats, emails, and texts, and consolidating these touchpoints into a single view to measure performance and ROI by channel. This data feeds back into campaign and sales optimization, closing the loop between marketing spend and revenue outcomes. Additional services include conversion tracking, call tracking, and a "Funnel Health Score" assessment of a company's website and marketing setup. The agency also offers custom AI solutions, including AI consulting, AI integrations, analytics, and web scraping/data extraction, applied to industry-specific use cases in oil and gas, health care, and finance. Engagements typically begin with a funnel assessment or demo request.