Gaz Hall

Operating under the name Search Authority, this small SEO agency is based in Hull, England, with an additional office in London, and has been active in website optimisation for over 20 years. It works with a small number of clients ranging from large multinationals to startups, based across the UK and Europe, taking on both national and local search visibility projects. Team size is listed as 1-10, positioning it as a boutique operation rather than a large-scale provider. Services described include SEO strategy tailored to global, national or local audiences, technical SEO audits aimed at removing ranking obstacles, and keyword research that combines the agency's own methods with client industry knowledge to identify commercially relevant terms. Content analysis is used to assess existing pages and determine changes needed to improve search performance, alongside content creation support intended to engage both target audiences and search engines. Link building is also offered, with an emphasis on acquiring links in what the agency describes as a sustainable way. Additional listed services include competitor analysis and local SEO. The stated aim across these services is to increase organic search traffic, improve rankings above competitors, and support conversion rates, with SEO positioned as a channel for reaching audiences with commercial intent. A free, no-obligation consultation is offered as an initial point of contact.