Gignaut

Based in Mumbai, Gignaut works with B2B SaaS companies looking to grow sign-ups, demo requests, and pipeline through targeted digital marketing. The agency positions itself around the specific challenges of SaaS growth, including reducing customer acquisition costs, increasing customer lifetime value, and building consistent visibility with a defined ideal customer profile (ICP). With a small team of up to ten people, Gignaut focuses exclusively on this SaaS niche rather than serving general industries. Its service range covers marketing strategy, content marketing, PPC, SEO, email marketing, and social media marketing. Paid campaigns are built across Google Ads, Facebook, LinkedIn, and Twitter, with an emphasis on targeting best-fit buyers to lower advertising spend while improving lead quality. Content marketing includes SEO-optimized blog posts, sales pages, ebooks, and whitepapers, distributed through the client's website, social channels, and email. Conversion-focused work involves optimizing landing pages, calls to action, and messaging around a company's unique value proposition to move prospects toward demos and trials. Gignaut also applies account-based marketing (ABM) and personalized messaging strategies tailored to a client's ICP, aiming to build authority and trust with target accounts over repeated touchpoints. Reported outcomes mentioned include increases in Google Ads sign-ups, reductions in cost per acquisition, and improved demo conversion close rates.