Ginga

Based in São Paulo, Ginga describes itself as an independent Brazilian agency with digital roots and a connection to culture dating back to 2002. It is a small team, structured to run multidisciplinary projects for clients such as Mercado Livre, Petz, Hering and Friboi, working across brand campaigns, e-commerce moments like Black Friday, and social-impact initiatives tied to sport and fashion. The agency's declared services span SEO, advertising, content marketing and social media marketing, but the material centers on a broader end-to-end approach. Its UMDOIS® methodology takes a client brief — business, communication or product related — and assembles a custom multidisciplinary team for a one-week sprint of concept development and prototyping through structured facilitation. Creative work is delivered as integrated campaigns built by a team with both traditional creative and digital backgrounds. A separate data and media unit works on understanding client and consumer-journey data, using algorithms, artificial intelligence and proprietary attribution models to guide media choices. Content production runs through CORE®, an in-house audiovisual studio built to produce narrative material across formats and channels. Ginga also operates a dedicated creators and influencers practice, managing co-creation and influencer partnerships end-to-end and tailoring these operations to each client's context, as seen in campaigns produced for Mercado Livre and in the Women's Day project developed with Hering's Básico brand.