Glass Digital

Based in Newcastle upon Tyne, Glass Digital is a small digital marketing agency working with ecommerce brands, including businesses that have previously used another agency and were dissatisfied with the results. The agency positions itself around accountability to commercial metrics rather than surface-level marketing data, focusing on revenue, ROAS and contribution margin as the measures that determine whether a channel is working. Its site references brands it has delivered results for across SEO, PPC and affiliate marketing, citing average performance figures for 2025 clients in each of these channels. The core services are SEO, paid search (PPC) and affiliate marketing. SEO work is built around bespoke strategies targeting keywords relevant to a client's business, with stated focus areas including recovering rankings lost after a site migration, addressing technical SEO backlogs, fixing content that fails to rank despite being well-written, and responding to algorithm updates. PPC services centre on targeted advertising aimed at converting prospects into customers and improving ROAS, addressing issues such as rising costs and tightening return targets. Affiliate marketing involves setting up partnership programmes with influencers in a client's market, described as a lower-risk, higher-reward channel. The agency also offers a free audit and a short online tool to help prospective clients identify which of the three channels represents their biggest opportunity.