Good2bSocial

Based in New York, Good2bSocial works exclusively with the legal sector — law firms of various sizes, individual lawyers, and legal marketing professionals, as well as companies that sell into the legal and professional services space. The agency has operated in this niche for over a decade, positioning itself around a deep familiarity with how legal organizations market themselves and reach clients, referral sources, and industry audiences. Its service offering spans strategy, execution, website work, training, and consulting, all tailored to legal industry needs. On the strategy side, this includes digital marketing strategy, social media and SEO audits, content audits, account-based marketing, and measurement and analytics. Execution services cover social media management and advertising, search engine optimization, content marketing, Google and programmatic advertising, email marketing, and law-firm-specific formats such as podcast creation, video production, and webinar production. Website-related work includes design and development, conversion rate optimization, ADA compliance, and microsite development. Good2bSocial also runs training programs — separate tracks for lawyers and for marketing professionals — covering social media, SEO, and general digital marketing, alongside consulting services on marketing technology, website strategy, demand generation, and business development enablement. The agency also produces industry resources, including a blog, podcast, webinars, eBooks, whitepapers, and a Social Law Firm Index.