Goodstuff Communications

Based at the Blue Fin Building in Southwark, London, Goodstuff Communications is a media planning and buying agency working with a team of 11-50 people. Its client references, such as OVO, Ella's Kitchen, The AA, Dunelm and Tonies, point to brands across energy, food, automotive, retail and consumer technology sectors, indicating a focus on established, consumer-facing companies rather than small local businesses. The agency's declared service range extends beyond media planning to include search engine optimization, content marketing, web design, social media marketing and pay-per-click advertising, suggesting a broad offering that can support brands across both paid media and organic channels. The named project work gives some indication of method: building an "addressable AV model" for a client points to data-driven approaches to audio-visual media buying, while campaigns described as "social-first" storytelling suggest content built specifically for social platforms rather than repurposed from other formats. Other referenced work involves supporting brand awareness and revenue growth objectives, though the site does not detail the specific tactics or reporting processes used to achieve these outcomes. The agency describes its approach as combining strategic clarity with inventive thinking, aimed at cutting through complexity in media planning for its clients.