Gray Digital Group

Based in San Antonio, Texas, Gray Digital Group is a small full-service digital marketing agency working with organizations that include businesses and non-profits. The team, sized between one and ten people, positions its work around what it calls purposeful online marketing, combining strategy, creative and execution to support client growth. The agency's services are organized into three areas. The first covers strategy, research and planning, including digital strategy development, digital audits and competitive analysis, ad buy research and planning, and analytics and goal tracking. The second focuses on design, content creation and development, encompassing web development and custom programming, design and creative ideation, podcast production, video and motion graphics production, and copywriting services. The third area, marketing execution and management, includes campaign rollout, social media marketing, pay-per-click advertising, search engine optimization, community and reputation management, website management, email marketing, digital ad buys (SEM), and content marketing initiatives. Together these services span the planning, creative production and ongoing management stages of a digital marketing program, with the agency describing its role as partnering with clients to build campaigns, manage websites, and drive conversions through paid and organic channels.