Great Island Design

A small branding and marketing studio based in Salem, Massachusetts, Great Island Design has worked since 2001 with corporate and nonprofit organizations, including environmental and educational groups, on rebuilding their visual identity and online presence. The team, made up of a handful of staff, is certified as a woman-owned business by the State of Massachusetts and describes its approach as combining clarity and creativity to help organizations differentiate themselves through consistent branding and design across both digital and print formats. Clients have included nonprofit and corporate organizations such as Woodstock Corporation, Sustainable Jersey, Envisioning Access, and the Rhode Island Environmental Education Association, several of which have worked with the agency over multi-year engagements spanning logo redesigns and successive website upgrades. The agency's stated services cover marketing strategy, branding, logo design, content development, and website design and development, alongside search engine optimization and advertising. Its process, as described by clients, involves close consultation on organizational needs, board and staff considerations, and long-term goals before moving into design and technical execution. Work spans creating new brand identities as well as strengthening existing ones, redesigning websites for nonprofit partnerships and corporate clients, and producing both digital and print communications. The agency also positions itself around diversity, equity, and inclusion, stating that it works to support underrepresented businesses and individuals through its business practices and community engagement.