Gripped

Gripped is a London-based digital marketing agency working exclusively with B2B SaaS, AI and technology companies, typically those scaling past £2m ARR. Its stated audience includes marketing leaders, SaaS founders, revenue leaders, CFOs and fractional CMOs, with campaigns built around the full buying group behind a deal rather than a single lead. The agency states it has worked with more than 160 SaaS, AI and tech companies, with an emphasis on tracking activity through to pipeline and revenue rather than vanity metrics. Services cover go-to-market strategy, demand generation, account-based marketing, paid search and paid social (including LinkedIn), SEO, GEO (optimising for citation in tools such as ChatGPT, Perplexity and Google AI Overviews), and website and landing page design and development built with SEO and GEO in mind. Its stated method follows four phases: an audit and strategy stage covering current performance, ICP and buyer journey; a foundation stage fixing conversion leaks, broken campaigns and attribution gaps while launching quick wins; a scale and optimise stage that doubles down on channels shown to work and builds repeatable processes; and an ongoing evolve stage that adapts campaigns as markets, competitors and the product change. SEO and paid search work is described as being mapped to actual search data and buyer decision stage rather than assumed keywords, with budget shifted toward channels shown to produce closed deals.