Guideway

Based in Sharjah with an office in Dubai, Guideway is a small UAE consultancy, with a team of between one and ten people, focused on company formation and business setup. It works with entrepreneurs, investors, and established companies looking to launch or expand operations in the United Arab Emirates, and states that it has guided more than 50 businesses through the setup process, including founders from the UK, Europe, and the GCC region. The consultancy is led by CEO Georges Bejjani and positions itself as a long-term partner for founders rather than a one-off service provider. The core of Guideway's offering covers free zone and mainland licensing, visa processing, PRO services, and ongoing corporate support for companies operating in the UAE. Alongside this company-formation work, its declared service list includes Search Engine Optimization, Pay Per Click, and Social Media Marketing, together with Business Consulting and Financial Consulting, suggesting an offering that extends beyond licensing into supporting a client's digital presence and financial planning once a business is established. The stated approach centres on managing each step of the setup and support process on the client's behalf, from initial licensing decisions through to visa and PRO administration, so that founders can focus on running the business rather than handling regulatory and administrative procedures themselves.