Gym Marketers

Based in Bedford, New Hampshire, this agency focuses exclusively on marketing for the fitness industry, working with gyms and health clubs to bring in new members. It operates as a division of Burke Advertising and functions as an outsourced marketing department for its clients, handling everything from creative development to campaign execution. The small team works directly with gym owners and operators who want a marketing partner familiar with the specific dynamics of the fitness business, including member acquisition and retention through word-of-mouth growth. The agency's service list covers digital advertising, social media, website design, SEO, direct mail, branding, media planning, print collateral, promotional products, and events or promotions. Its stated approach centers on what it calls a "More Members Media Mix," a customized combination of channels — including media buying, social media, SEO, and digital media — adjusted for each gym client rather than applied as a single standard package. The stated goal across these services is generating leads that convert into paying members, with campaigns built around creative development followed by implementation across the chosen mix of channels. The agency positions itself as working solely within the fitness and health club sector rather than serving general business clients.