Hamak

Based in Montréal, Hamak is an independent digital marketing agency specialized in media planning and buying, working with a small team on data-driven strategies for organizations across Québec. Founded in 2014, the agency positions itself as a performance-focused shop, placing client business objectives at the center of its strategic work and emphasizing measurable, agile campaigns over the course of more than a decade of operation. The agency's service offering spans digital strategy, digital media, analytics and data, content creation, SEO/GEO, and web development. Its digital strategy work includes persona definition, competitive analysis, audience segmentation, and KPI setup. In digital media, the team manages and optimizes paid campaigns across online platforms, adjusting investments in real time based on continuous audience and performance analysis, and supporting clients from goal-setting through format selection, planning, and media buying. The analytics and data service focuses on data reliability and integration, using web analytics to produce segmentation and personalization insights. Content creation is informed by analysis of behaviors, trends, and audiences, with ongoing testing and optimization after deployment. For SEO/GEO, Hamak combines technical audits, keyword research, content optimization, and link acquisition to build organic visibility and drive qualified traffic and conversions.