Hammer & Nail Marketing

Based in Baton Rouge, Louisiana, Hammer & Nail Marketing works exclusively with businesses tied to the water — marinas, boat builders, boat rental operators, dealerships, marine construction firms, houseboat designers, yacht and fishing charters, dock businesses, and related marine software and vacation rental companies. Rather than serving a general small-business client base, the small team of ten or fewer positions itself as a niche specialist in marina and marine industry marketing, drawing on involvement with organizations such as the Association of Marina Industries, the Docks Expo, and the Marina Association of Texas, along with contributions to publications including Marina Dock Age Magazine, Marinas.com, and Dockwa. Services cover custom and semi-custom website design, website maintenance and support, local search engine optimization, ad management, social media marketing, email marketing, and a review funnel system, alongside video and photography work that includes 3D marina virtual tours drawing on a filmmaking background. Website projects are described as starting with a consultative call to establish design preferences before development. SEO work is applied toward helping marina clients appear for relevant boater-related keywords, and the agency also publishes a dedicated marina marketing resource site, Marketingmarinas.com, aimed at small to mid-sized marina managers, alongside a free downloadable marina marketing guide offered to prospective clients.