Hanabi

Based in Lincoln, England, Hanabi is a small agency (1-10 people) working with D2C and subscription-first ecommerce brands, particularly those in the £2M-£50M revenue range preparing for scale, funding rounds, or international expansion. The agency positions itself around fractional CTO and technology leadership work rather than conventional full-service marketing, serving founders and C-suite leaders who need senior technical direction without committing to a full-time hire. Clients span start-ups through to established ecommerce retailers, with Absolute Collagen cited as an example of its work. Core services include Fractional CTO engagements, IT strategy consulting, digital strategy, e-commerce development, and web design, alongside SEO, PPC, email marketing, and ecommerce marketing. Described use cases include preparing technology stacks for investor due diligence ahead of funding rounds, mergers, or IPOs; building scalable digital infrastructure to support international expansion; optimising subscription-model platforms to reduce churn and increase customer lifetime value; and providing AI-informed technical leadership to address workflow inefficiencies and missed deadlines within growing teams. Much of the stated work centres on Shopify-based ecommerce builds and re-platforming projects. Engagement typically begins with a discovery call or consultation, during which prospective clients share information on revenue, technology budget, and primary business challenges to scope the relationship.