Happy Cog

Founded in 1999 and based in New York, Happy Cog is a full-service digital agency working across industries including e-commerce, restaurant/QSR, non-profit, education, B2B, publishing, law, and financial services. The team, sized between 11 and 50 people, takes on projects for organizations ranging from biopharma equipment suppliers to language education providers, describing its client base as spanning fast casual, micromobility, social issues, fashion, real estate, biotech, law, and editorial sectors. Work is organized around named roles such as senior engineers, project and program managers, SEO specialists, paid media specialists, and analytics engineers, reflecting an internal structure built around dedicated disciplines rather than generalist staffing. Its declared service list covers digital strategy, AI transformation, web and app design, CMS development, mobile app development, branding and identity, organic SEO and GEO, digital analytics, conversion rate optimization, paid media, accessibility and WCAG compliance, systems and platform integration, replatforming and migrations, intranets and employee experience, and staff augmentation with embedded teams. The agency works with platforms including WordPress, Craft CMS, Shopify, Salesforce, HubSpot, Webflow, Storyboard, Contentful, Sanity, Klaviyo, Stripe, and Square. Case examples referenced include a repositioning project for a biopharma equipment supplier into a whole-lab provider, a site redesign and replatforming engagement for a research-based language educator, an AI-backed paid media campaign, and an integrated AI chatbot built to streamline client operations.