Hatchet Marketing

Operating out of East 16th Street in Indianapolis since 2013, Hatchet Marketing was founded by Simon Andrews after he worked in both in-house and agency marketing roles and felt companies deserved better than one-size-fits-all service from large agencies. The team is small, made up of marketers, designers, web developers and writers who work as an extension of a client's existing infrastructure rather than as an outside vendor. One case study, involving a manufacturing company called Mainstay, points to work with manufacturing-sector clients, though the site does not specify a broader industry focus beyond that. The agency's declared services span search engine optimization, content marketing, web design, email marketing, pay-per-click advertising and social media marketing, organized under two broader offerings: marketing strategy and sales strategy. The marketing strategy service is described as a holistic approach intended to drive sales, while the sales strategy service focuses on giving sales teams clarity and a method for accountability. Rather than presenting these as separate transactional services, Hatchet frames its work as building custom, integrated sales and marketing strategies for each client, with a stated emphasis on partnership and ongoing involvement in a client's business rather than delivering standardized packages. Contact is handled directly through the agency's Indianapolis office by phone, email or an online form.