Herbst Marketing

Based in Alexandria, Virginia, Herbst Marketing works with a small team focused specifically on home service businesses, including cleaning, HVAC, home improvement, interior design, handyman services, landscaping, moving companies, painting, plumbing, roofing, gutters, tree services, and windows/siding companies. Founded in 2010, the agency positions itself as a marketing partner for locally-owned businesses in these trades rather than serving a broad cross-industry client base. Its service list spans printing services, Google Business Profile optimization, website design, reputation management, marketing automation and sales funnels, and social media marketing, alongside the core offerings of SEO, PPC, and conversion optimization noted on its profile. The agency also runs direct mail campaigns, including seasonal mailings with featured placement slots for clients. Beyond digital channels, it provides tools such as a revenue calculator and a customer value calculator, aimed at helping home service business owners estimate the impact of marketing efforts. The combination of print, digital, and reputation-focused services reflects a practical, trade-specific approach rather than generalized marketing packages, with contact handled directly by phone or email rather than through a larger account management structure.