Herd Marketing

Herd Marketing is based in Liverpool and works with businesses across the UK, covering both B2C and B2B clients who need lead generation or e-commerce results from their online marketing. The team is small, structured around specialist paid search and organic search management rather than broad generalist marketing, and campaigns are handled for both service businesses seeking enquiries and online retailers seeking sales. The agency's core work centres on Meta Ads management, covering Facebook and Instagram campaigns for lead generation and e-commerce, including ad formats such as image ads, carousel ads and audience targeting based on platform-specific features. Alongside this, it runs PPC management across Google Ads, Microsoft (Bing) Ads and Meta Ads, again split by lead generation and e-commerce objectives. SEO services are offered across technical SEO, on-site and off-page SEO, e-commerce SEO and local SEO, aimed at improving organic rankings on Google, Bing and Yahoo. The agency also builds and hosts websites, including CMS-based and e-commerce sites, typically on WordPress. Its stated approach to paid campaigns involves ongoing performance analysis and adjustment of targeting and ad spend, with campaigns monitored against key metrics to manage return on investment for clients on a monthly basis.