Hibu

Based in Cedar Rapids, Iowa, Hibu is a digital marketing company built around local businesses across a wide range of trades and professions, including automotive services, home services (contractors, electricians, HVAC, plumbers, roofers, landscapers), pet care, professional services such as law firms, accounting and insurance, and medical practices like dentists and chiropractors. With a team of more than 200 people, the agency positions itself as a single provider handling the full scope of a local business's digital marketing, aimed at owners who want to outsource this work rather than manage multiple vendors. The core of Hibu's offering is the Hibu One platform, which integrates search engine optimization, web development, social media marketing, and paid ad campaigns (search, display and social) into one managed system. Hibu describes this platform as powered by AI, machine learning and decades of accumulated local business data, using an optimization engine intended to inform both ad campaigns and organic marketing efforts. Beyond building websites and running SEO and ad programs, Hibu states it provides tools to manage, convert and retain leads as ongoing customers, rather than focusing solely on lead generation. The company also offers free diagnostic tools, including a marketing quiz, a business listings scan, a digital marketing score check, and a social advertising calculator, alongside published case studies and blog resources organized by industry.