Highlight PR

Based in Bath and Bristol, Highlight PR works with family and lifestyle brands, describing itself as a full-service PR agency for products, people, purpose and personalities in this space. The team is small, made up of PR and social specialists including writers, media storytellers and social managers, and the agency positions itself around helping brands become more visible, credible, desirable and profitable. Its website content, such as pieces on designing family launches and family-friendly brand campaigns, reflects a focus on the food, family and lifestyle sector. Services centre on trade and consumer PR, influencer marketing, content and social media, and events and launches. Within influencer marketing, the agency runs an application process for influencers, requiring a minimum of 3,000 followers and good engagement rates, for opportunities such as product reviews and event invitations. Its events and launches work covers activity such as brand launches designed to appeal across generations, while content and social media services support ongoing brand storytelling. Alongside these named specialisms, the broader service list includes search engine optimisation, digital strategy, email marketing and video production, positioning the agency to support brand visibility across PR, social and digital channels for its family and lifestyle clients.