Holguin Media

Holguin Media is based in Midland, Texas, and works with established businesses seeking stronger online discoverability rather than companies simply comparing marketing proposals or price. The agency operates with a small team of one to ten people and offers search engine optimization, branding, digital strategy, social media marketing, email marketing, mobile and app marketing, and web design. The agency's approach centers on what it calls the Citation Authority Model, an observational framework built on the idea that independent acknowledgments—reviews, referrals, mentions, and links—accumulate over time to make a business easier to understand, recommend, and ultimately find. New client relationships begin with a "fit call," a working conversation used to assess how a business's website currently supports discoverability, how leads are being captured, and where authority is or isn't accumulating across the web. Based on that assessment, the agency directs prospective clients toward one of two engagement types, described as "the Foundation" and "the Citation Authority Engagement," or advises that neither is appropriate. Contact can also be initiated by writing in first, describing the business and its current situation, before any recommendation is made.