Hollo Interact

Founded in 2007 in Belo Horizonte, Hollo Interact began as a traditional agency combining advertising, design and technology, and later reorganized itself as the methodology behind Severo7, a communication structure aimed at businesses that depend on trust and authority to grow. The team, made up of 1 to 10 people, works with clients across search engine optimization, advertising, digital strategy, web development, email marketing, pay-per-click and social media marketing, treating these disciplines as connected parts of a single brand problem rather than isolated tasks. The working method is organized around five dimensions referred to as Horizonte, Organização, Linguagem, Ligações and Otimização, covering market scenario and audience analysis, positioning and value proposition, brand identity and content, and the connection points where attention becomes relationship — including websites, social networks, WhatsApp, forms, CRM and automations. Optimization closes the cycle by reviewing indicators and results to inform further adjustments. Applied to client projects, the method follows four steps: diagnosing the overall scenario, prioritizing what generates the most clarity, building connections between brand, channels and processes, and evolving through data and relationship learning. This structure is used to align strategy, brand, content, technology and automation as elements of one continuous system rather than separate deliverables.