Hop Skip Media

Based in Edmonton, Hop Skip Media is a small online marketing agency, founded in 2017, that positions itself as a specialist in Pay Per Click advertising rather than a generalist provider. The team works with businesses seeking measurable lead generation and improved return on ad spend from their digital advertising, and frames its offer around focused expertise, comparing PPC management to a trade skill that shouldn't be handled by a non-specialist. The agency's core service is Paid Search advertising through Google Ads, alongside Display, YouTube and mobile advertising aimed at reaching audiences already interested in a client's offering. It also provides consulting and training for businesses wanting to run their own PPC campaigns. Beyond PPC, the site lists Search Engine Optimization and Social Media Marketing among its declared services. The stated process begins with an intake form and a call with the founder, Ameet Khabra, to define next steps, followed by an onboarding stage covering paperwork and account access. Campaigns are typically launched within two weeks of onboarding, covering keyword planning, ad creation, testing and ongoing optimization, with clients receiving regular updates on performance and the adjustments being made to improve results from their ad spend.