Hopkins Oy

Based in Kamppi in central Helsinki, Hopkins works with companies across Finland that need digital marketing support for either e-commerce or lead-generation businesses. Founded in 2016 by four digital marketing experts, the agency describes itself as one of the larger digital marketing agencies in the country, with a team that has grown toward roughly 40 people despite the smaller headcount figures sometimes listed. Clients referenced include Ebike Center, Burger King Finland and the John Nurminen Foundation, spanning retail, loyalty programs and nonprofit communication. The agency's core service areas are digital advertising, search engine optimization (including generative engine optimization, or GEO), digital analytics and conversion rate optimization, and marketing automation. On the analytics side, it works with Google Analytics 4, Piwik PRO and Matomo, while marketing automation work is built around the Custobar customer data platform, offered through onboarding ("Superboost") and ongoing cooperation packages. Hopkins frames its approach as holistic, aiming to optimize the whole customer journey rather than isolated channels, and applies this across two main solution tracks: digital marketing for e-commerce and digital marketing for lead acquisition. The agency also states it incorporates agentic AI skills into its strategic planning and campaign management, positioning this alongside more traditional SEO, PPC and social media marketing services.