Hotel Marketing Black Book

Based in Łańcut, Poland, this agency focuses exclusively on hotels and resorts rather than serving businesses across industries. Its work is led by Pat Klesta and supported by a team of marketing specialists located in various countries, which the agency states allows it to support hotel clients around the clock. Client testimonials referenced on the site come from resort general managers and hospitality executives, indicating a client base of independent hotels and resort properties looking to increase direct bookings and reduce reliance on third-party channels. Services described include hotel website design and redevelopment aimed at improving user-friendliness and navigation, optimization of OTA (online travel agency) profiles, social media marketing, and search engine optimization. The agency also offers marketing strategy development, conversion rate optimization, reputation management, email marketing, and paid advertising, framed within a three-step process of building a strategy, implementing chosen tactics, and coaching or measuring progress against goals. Beyond client project work, the agency runs a coaching offering, including a complimentary introductory session, and produces educational materials such as an e-book on generating direct bookings and shorter guides covering hotel website design and social media practices for hotels and resorts. Work with clients has reportedly included WordPress-based website builds, CRM involvement, and ongoing OTA and social channel management.