HTDL

With offices in Henley in Arden, Warwickshire, and on York Street in Marylebone, London, HTDL has been operating since 1988, making it one of the longer-established creative agencies in the material available. The team, which numbers between one and ten people, works with a mix of clients ranging from start-ups and challenger brands to established organisations and larger names, including sporting clubs, solicitors' practices, housebuilders and hospitality venues. Client work referenced includes Wasps Rugby, Moore & Tibbits solicitors, Cotswold Oak, Ricoh Europe and Ambassador Theatre Group, among others, indicating a client base spanning sport, professional services, manufacturing and the arts. HTDL's declared services cover branding, web design and development, digital strategy, SEO, pay-per-click advertising, print design and general advertising. Described project work includes full rebrands paired with new websites (such as for a 190-year-old solicitors' practice and a housebuilder), web design combined with animation and social media output for a sports club, catalogue design and production carried out over a multi-year period, and creative campaigns with digital animation for a corporate client. The agency describes its working method in three stages: simplifying the challenge by defining what needs to change, who the work is for and what success looks like; operating as an extension of the client's own team through responsive, proactive collaboration; and following an evidence-based creative process involving research, testing, iteration and optimisation before finalising creative decisions.